Lois C. Ambash is President and Chief Infomaven of Metaforix Incorporated, whose mission is to help clients respond to the challenges of the Information Age.

Metaforix offers customized services to keep your organization nimble in an age of rapid, continuous change:

• Content development for web sites, newsletters, blogs, and print
• Organizational assessment, planning, and team building activities
• e-Health quality and ethics
• Organizational and web site audits and solutions, including
   o Training and educational workshops
   o Internet research and business strategies
   o Business writing and communications
   o Workplace culture issues

Lois believes that if people and organizations ask the right kinds of questions, they can discover within themselves solutions to the challenges they face. The name of her company reflects her view that the Internet is a metaphor for what is happening in the workplace and in society at large: rapid technological change, diversity, globalization, the information explosion, and the ongoing need for people and organizations to reinvent themselves.

Lois serves on the board of the Internet Healthcare Coalition and on URAC’s Health Web Site Accreditation Committee. She is a columnist for LLRX.com (a law and technology website) and a contributor to 2young2retire.com (a site for people seeking alternatives to retirement), and also contributes to other print and online venues. She is a frequent speaker on e-health, Internet research techniques, business communications, and organizational culture.

Lois holds a PhD in American Culture and Writing from the Union Institute and University, a Master’s degree in Public Policy from the State University of New York at Stony Brook, a Master’s in Library/Information Science from Long Island University, and a Bachelor’s degree in English, awarded with high honors, from the University of Michigan. Prior to founding Metaforix, Lois spent over 20 years in public higher education, where she created and managed a variety of programs geared specifically for adult learners. She held positions as an administrator, program director, teacher, reference librarian, and, most recently, dean of liberal arts.

Lois likes books, movies, theater, restaurants, and politics. She lives in New York City, where she doesn’t have to explain why she’s indoors writing, not outdoors engaging in athletic activities. She writes columns, essays, poems, e-mails to her children, and lots of letters to the editor.